National Ugly Christmas Sweater Day on FB Live 

Role: Concept, Social Strategy, Influencer Strategy, FB Live producer, MFA Social

After Michelson Found Animals' kittens hit 6 million views on Facebook Live on Election Night, we chose to use the medium to promote pet adoptions during a key day during the holiday season. In celebration of National Ugly Christmas Sweater Day we produced a Facebook Live event featuring our adoptable dogs and cats in ugly sweaters. We invited influencers such as Youtubers Bart Baker and Shira LazarJustin Salani Burbage, and animal activists Rocky Kanaka and Seth Casteel to join us on the livestream (in their ugly sweaters of course) and help us find these adoptable pets a forever home for the holidays by cross-promoting on their other feeds!

The Results:

  • Over 267K in Facebook Reach
  • 43.7K Views & 2.3K+ Likes on Facebook
  • Featured on Buzzfeed Animals and earned another 324K Views, 7.3K Likes & 3K Shares