SHOPTHAT: Prepping for Launch
Role: Creative Strategist
SHOPTHAT is on a mission to make shopping more Likable for everyone. Meaning, yes, they've created a way for you to buy a product simply from Liking an Instagram post or YouTube video. My role at SHOPTHAT was to lead the social and marketing teams as we launched their new platform in the beauty vertical. It was necessary for me to bridge the gap between insights and creative: understanding who our audience was and coming up with creative ways to connect with both consumers and influencers across touch points.
We took the social strategy I created and built all social channels from the ground up -- found the brand voice, created content, and started strategic engagement with our key audience. On the brand side, I conducted consumer research, led comms planning, and created launch activations from marketing campaigns to influencer events. In the end, I rewrote the consumer journey based on my research findings and made product recommendations for the company as they transition out of Beta.