Grace Freeman

Creative Strategist
grace.e.free@gmail.com || 404.285.5957


experience

SHOPTHAT | NYC | Aug 2017 - Feb 2018
Creative Strategist 

  • Lead social and marketing teams during the launch of new tech platform in the beauty vertical
  • Implement social strategy, manage daily content creation and social engagement
  • Conduct consumer research, insight mining, comms planning while creating influencer events + brand activations 

Miami Ad School | NYC | Jan 2015 - Present
Strategy Bootcamp Director, Instructor

  • Director of the Social Media Bootcamp + Account Planning Bootcamp 
  • Social Media teacher for full-time creative students

Personal Freelance Business | Nov 2011 - Present 
Social Media Strategist, Social Media Manager, Content Creator

  • 6 years strategizing how brands can achieve business goals and connect with their audiences via social platforms
  • Produced content, posted across platforms daily, managed engagement, and tracked growth
  • Clients: Good Amplified, Michelson Found Animals, Adopt & Shop, Love Out Lavender (City of Hope), Sadie Jane, Fellowship for Performing Arts, Good Scout, VFILES, NBTV, Above The Clutter with IBM, R.Evolution Latina, Shuffles, Different Drummer, JPI, Stage Door Connections, Jo+Jax, Adi TV Studios, Melly Paxson, Zoe Friedman

education

NYU Gallatin (BA with Honors), 2009
Major: “Creative Revolution: Visual Culture and Social Change”

NYU Stern School of Business 2007-2009
Certification: Entertainment, Media and Technology

Awards:

  • 2009 NYU Founder’s Day Award
  • Gallatin 2007-2008 Edward J. Bergman Social Entrepreneurship Fellow
  • 2008 Everett Public Service Internship Recipient
  • Fellowship Finalist, Reynolds Program in Social Entrepreneurship (NYU, Harvard)

SKILLS

Creative Strategy, Social Media Strategy, Consumer Research, Presenting, Brand Strategy, Content Creation, Community Management, Video Producing and Directing, Blogging, Facebook Live, Instagramming, Live Tweeting, Thinking in 140 characters/emojis or less.