R.Evolucion Latina's "Dare 2 Give" Campaign
Role: Campaign Concept, Social Strategy, RL Social
R.Evolucion Latina needed to fundraise for its free art programing for inner-city youth while also building awareness of its message and growing its community. Instead of raising funds primarily through professional Broadway performers and corporate donors, we decided to engage with the international youth, giving them a voice, and asking them to give us a hand and join us to reach our fundraising goal of $10,000. Over 5 weeks, the Dare 2 Give social media campaign to encouraged community building & financial giving via user-created pledge photos.
- The campaign raised $18,365, inspired 80+ people to create and share photos & received financial contributions from 150+ supporters from 15 different countries.
- This campaign has been able to be re-activated each spring in the years since when the organization revisits its "Dare 2 Give" season.